Marketing
Original Flair
The product copy was completed during my time as a Copywriter at Belk. The following three campaigns and infographic are mock projects I developed in my Master’s Program, demonstrating my skills in crafting press kits, detailed production plans, generating original concepts, and researching audience needs.
Product Copy
These are samples from my time as a copywriter at the clothing company, Belk, Inc. I did 75-125 product copy descriptions a day while adhering to their style guide to maintain brand voice and consistency.
Non-Profit Campaign
The Passionate Pen – A super-sized campaign with a promotional, press release, and mood board for a screenwriting non-profit and fellowship geared towards women screenwriters.
Infographic
This infographic showcases youth homelessness in Darlington County, SC, and shows my ability to collect and conceptualize data.
