Marketing
Following the product copy, the other projects are mock-ups I developed to demonstrate my skills in crafting press kits, detailed production plans, generating original concepts, and researching audience needs.
Product Copy
These are samples from my time as a copywriter at the clothing company, Belk, Inc. I did 75-125 product copy descriptions a day while adhering to their style guide to maintain brand voice and consistency.
Non-Profit Campaign
The Passionate Pen – A super-sized campaign with a promotional, press release, and mood board for a screenwriting non-profit and fellowship geared towards women screenwriters.
Infographic
This infographic showcases youth homelessness in Darlington County, SC, and shows my ability to collect and conceptualize data.
Copywriting Workshop
This is a online workshop created as part of my thesis and serves as an alternative to years of traditional work experience for junior/entry-level copywriters.
